My past work with Philiep across many years was during his role at Unilin where he was responsible for marketing communications within the UK as well as across Europe for the Quick-Step flooring brand.
During those years I witnessed Philiep building and establishing a quality brand in both consumer and trade markets.
Working independently in London and around the UK and managing a heavy workload Philiep built strong business relationships across a wide spectrum of UK contacts working above and below the line.
In a flooring market driven mainly by commodity and retail branded products, Philiep employed a range of communication techniques to establish a strong brand identity for what is now an extensive flooring range.
Managing Advertising, PR and sponsorship across consumer magazines, and national TV to integrate Quick-Step with Home Interest media, DIY and property TV programming, it has become a highly visible brand to the consumer, retailers (including the major DIY chains) and the flooring industry.
Philiep also created further brand synergy by negotiating and securing a strong presence for Quick-Step at key exhibitions around the UK working in tandem with media opportunities to increase the communications value for the brand.
I recognise Philiep as a true marketing professional from his work in England and with the knowledge that he extends that professionalism across several other European markets.