TimeInc are the UK’s leading publisher in Home Interest brands, we have had the pleasure of dealing with Philiep Caryn in his role as International Marketing Director for Quick Step Flooring for the past 15 years. Philiep’s expert knowledge of the flooring and interiors market is second to none and combined with his amazing energy and enthusiasm he is the ultimate professional and always a pleasure to deal with.
What people say
I have worked with Philiep for 15 years or more and have always thought of him as a highly experienced and professional marketeer. His product knowledge is exemplary, so to his understanding of media, making him an invaluable addition to any company looking to improve brand position right across Europe.
My past work with Philiep across many years was during his role at Unilin where he was responsible for marketing communications within the UK as well as across Europe for the Quick-Step flooring brand.
During those years I witnessed Philiep building and establishing a quality brand in both consumer and trade markets.
Working independently in London and around the UK and managing a heavy workload Philiep built strong business relationships across a wide spectrum of UK contacts working above and below the line.
In a flooring market driven mainly by commodity and retail branded products, Philiep employed a range of communication techniques to establish a strong brand identity for what is now an extensive flooring range.
Managing Advertising, PR and sponsorship across consumer magazines, and national TV to integrate Quick-Step with Home Interest media, DIY and property TV programming, it has become a highly visible brand to the consumer, retailers (including the major DIY chains) and the flooring industry.
Philiep also created further brand synergy by negotiating and securing a strong presence for Quick-Step at key exhibitions around the UK working in tandem with media opportunities to increase the communications value for the brand.
I recognise Philiep as a true marketing professional from his work in England and with the knowledge that he extends that professionalism across several other European markets.
I have known Philiep for many years and have greatly enjoyed working with him. A courteous, consummate professional, Philiep works tirelessly to ensure maximum exposure for his client, at the same time fostering strong and enduring relationships with the relevant print, digital and televisual media across Europe. I would wholeheartedly recommend Philiep to any business looking to expand its international footprint and seeking inspired and experienced marketing support. He is truly one in a million!
In an industry that evolves quickly, its almost a luxury to have long term working relationships, and they should be valued highly.
We’ve been working with Philiep for well over ten years, and more so in the last five years. Multilingual and multinational, with an inherent industry knowledge, an eye for detail and a great address book; means that Philiep’s contributions to our European projects have been instrumental to our success, enabling us to open doors that we didn’t think were possible.
Over the last eight months, we’ve worked together on projects in France, Belgium, Italy and the UK, and now currently The Netherlands - That’s what I call a European-Partnership. And long may our joint ventures continue.
I have known Philiep Caryn professionally for 20 years as Head of Events at House Beautiful. We have worked together on several Ideal Home Shows where Quick-Step have played a major part in show houses put together by the magazine. As well as being completely in touch with the consumer, Philiep understands the value of experiential events and has put a lot of energy into making Quick-Step a well-known brand in the home market.